The organisation to whom I signed the hours between 9 and 5 of every work day was going to have a big event and decided to use Instagram influencers for the publicity. I was on the team tasked with the responsibility of selecting the influencers. A couple of names were suggested, and we had to monitor them over for a while to see if they fit our brand and could deliver on our objectives. So, I clicked the follow button for a few guys, but there was one of them I found interesting. He came off as very natural to me; his skits very relatable and his personality amiable. Before long I was no longer observing him as a duty, I actually enjoyed and anticipated his content. I became a fan. From his posts, I came to know where he schooled, his wife’s name, their child’s name, when they got married, why they got married, where they met, what she does, when they had their child, etc. I could hold a conversation about him, I had more than enough information and his posts were a regular part of
Like streams flowing into a dam, an exposure of the little things that make the big things count, a recount of the things you see everyday in a way that you never see them. ...the thoughts of a READY WRITER.